19June 2020
Megan Rapinoe and Sue Bird appear, in the house, in a series of new Symetra television commercials about preparing for the future
. (Credit: Symetra)
Trinity Parker (Credit: Symetra) Symetra is building among the best-known two-athletic-career couples into its brand-new ad campaign.
The Bellevue, Washington-based life insurance provider has actually selected Megan Rapinoe and Sue Bird to appear in a brand-new series of television commercials.
Rapinoe plays for the OL Reign National Women’s Soccer League team in Tacoma, Washington.
Bird has actually had fun with the Seattle Storm, a Women’s National Basketball Association team.
Copacino Fujikado, an advertising agency that has actually been making commercials for Symetra considering that 2004, has actually already produced 3 spots featuring the couple.
Resources
- The Sue and Megan commercial YouTube video playlist is readily available here. A short article about GEHA’s athletic group relationship is readily available here. The very first Megan and Sue spot shows Rapinoe and Bird spending extra at home, since of the COVID-19 quarantine guidelines.
Due to the stay-at-home orders, Bird and Rapinoe shot the areas themselves, using an iPad and an iPhone, with aid from the director, Symetra says.
The spot provides the message that, “You can’t forecast the future, but with Symetra Life Insurance Coverage Business, you can get ready for it.”
Symetra will begin airing the very first area Sunday, throughout the pre-show for and during the Remote 2020 ESPY Awards Show. The program will be hosted by Rapinoe, Bird, and Seattle Seahawks quarterback Russell Wilson.
The first spot will run in 18 markets, consisting of Boston, Chicago, Los Angeles, Miami, New York City, and Seattle, in prime time.
Symetra will likewise run 4 brief variations of the ad on social networks services.
Trinity Parker, senior vice president for marketing, interactions and public affairs at Symetra, said in a declaration that Symetra believes working with Rapinoe and Bird will help the company reach a more diverse client base than it’s typically reached.
“Our Symetra Empowers strategic vision is centered on developing a world where more individuals have access to financial liberty,” Parker stated.
Symetra says that it’s introducing the campaign throughout Pride Month, which the company recently promised $250,000 to the GSBA Scholarship Fund, an LGBTQ+ scholarship fund.
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Source: thinkadvisor.com
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