Storm Announce Force4Change Auction “Kicks For Equality” –

25August 2020


Auction proceeds to benefit the NAACP Legal Defense and Education Fund. Inc.; Symetra and Force 10 Ownership tip-off effort with $75,000 present

SEATTLE— The Seattle Storm today announced the Force4Change online auction “Kicks for Equality,” which will launch at 10 a.m. PT, prior to the Storm’s game vs. the Indiana Fever. Running Aug. 25– Sept. 4, the auction will raise awareness and cash for the NAACP Legal Defense and Educational Fund, Inc. (LDF).

The Storm have actually coordinated with LCKR ROOM, a design business in Atlanta founded in 2020 by Britt Davis and Kaila Pettis. Through this partnership with Storm players, Davis and Pettis have produced custom-made shoes that the team will wear in the Aug. 25 video game against the Indiana Fever. The customized sneakers will be auctioned off to raise funds for the LDF, one of America’s premier legal companies fighting for racial equality. Storm fans can have a look at and quote on the shoes at

Symetra Life Insurance Coverage Business, the Storm’s marquee jersey-badge partner, has actually made a $50,000 contribution in support of LDF. The ownership group of the Storm, Force 10 Hoops has likewise devoted a $25,000 gift to LDF.

“This has actually been a really special collaboration between our players and LCKR ROOM, to support the NAACP Legal Defense and Educational Fund, Inc.,” stated CEO and General Manager, Alisha Valavanis. “The seed gifts from Symetra and the Storm ownership represent what this league and its crucial stakeholders are really purchased– action to drive positive modification. This season continues to be about something much bigger than basketball, as we use the effective platform of professional sports, to attend to racial oppressions in this country.”

The Storm will likewise band together with Symetra to host the Believe in Women Night on Sept. 9 versus the Dallas Wings. Force 10 Enterprises, the all-women, independent ownership group of the Seattle Storm, will honor Black females leaders from throughout the Greater Puget Noise region. All earnings from Storm’s “Believe in Women” t-shirts will be granted to Black women-owned companies in Seattle chosen by the group.

“Symetra shares the Seattle Storm’s passionate dedication to social justice and applauds their Force4Change platform,” said Trinity Parker, SVP, Marketing, Communications & & Public Affairs for Symetra. “As a business committed to diversity, equity and addition, Symetra is happy to support the Kicks for Equality online auction to raise funds for the NAACP Legal Defense and Educational Fund, Inc. We hope our $50,000 contribution will influence Storm fans to raise their quotes in assistance of this crucial company that has long worked as a beacon of justice for the Black neighborhood.”

Force4Change is the Storm’s thorough social justice platform that will permit the Storm to impact meaningful modification in Seattle and beyond, beginning with the 2020 WNBA season. Bringing together gamers, coaches, the front office, ownership and partners, Force4Change focuses on four crucial areas related to citizen registration and the amplification of Black females, LGBTQ+ leaders of color and companies serving Black communities.Source:

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