SEATTLE & BELLEVUE, Wash.–(SERVICE WIRE)– Jun 18, 2020–
Symetra, a national provider of employee advantages, annuities and life insurance, is set to release a brand-new innovative campaign in partnership with Women’s Soccer World Cup winner Megan Rapinoe and triple WNBA champion winner Sue Bird. Established by the brand name’s creative firm of record, Copacino Fujikado, the project follows the power couple as they tackle their interfered with lives at home. The areas will start running this Sunday, June 21 st, in the pre-show for and throughout the Remote 2020 ESPY Awards Show, hosted by Rapinoe, Bird, and Seattle Seahawks quarterback Russell Wilson.
Symetra has tapped sports superstars Megan Rapinoe (l) and Sue Bird(r)for a brand-new national ad campaign set to debut throughout Sunday’s primetime broadcast of the 2020 ESPY Awards on ESPN, which Bird and Rapinoe will co-host with Seattle Seahawks QB Russell Wilson. “Take legal action against and Megan at Home” acknowledges how everybody has changed course over the previous 3 months– even professional athletes. The duo dives into how their plans for 2020 shifted, while also considering their future. Tagline: “You can’t anticipate the future, but with Symetra Life Insurance Business, you can prepare for it.” (Photo: Copacino Fujikado, Seattle)
” Take legal action against and Megan at Home”acknowledges how everyone has actually adjusted course over the previous three months– even professional athletes. Rapinoe and Bird “work remotely” by practicing soccer and basketball drills in their apartment, while also cooking, baking, and rearranging furnishings in their newly found extra time. The dynamic duo dives into how their prepare for 2020 shifted, while also considering their future with assistance from Symetra.
“Symetra is enjoyed have Sue and Megan help us provide the message that even though ‘you can’t predict the future, you can still get ready for it’ to a more diverse consumer base than we’ve generally reached,” stated Trinity Parker, senior vice president, Marketing, Communications and Public Affairs. “Our Symetra Empowers strategic vision is fixated producing a world where more people have access to financial freedom. We’re out to raise that commitment and our brand name awareness in this enjoyable area including 2 world-class professional athletes, who are worldwide champs for equity and addition.”
Set to release throughout Pride Month, the marketing constructs on Symetra’s diversity values and long-term commitment to the LGBTQ+ community. The business recently promised $250,000 to the GSBA Scholarship Fund, one of the earliest LGBTQ+ scholarship funds in the nation. Its Symetra Empowers scholarships grants offer labor force scholarships to LGBTQ+ students who have overcome difficulty.
With stay-at-home orders in location throughout production, Bird and Rapinoe shot the areas in their apartment or condo on an iPad and iPhone, with the spots’ director assisting them each step of the way. “Take legal action against and Megan in the house” is the very first of three spots the couple is set up to appear in for Symetra through 2021.
“Dealing with Sue and Megan from another location was a pleasure, and our group felt happy with the end product and, most importantly, its message,” stated Mike Hayward, executive imaginative director at Copacino Fujikado. “Creatively, we wanted to empathize with our consumers and show them that they’re not alone. In spite of all the uncertainty, even as states continue to resume, we can still prepare and have wish for the future.”
“Sue and Megan in your home” marks the current execution for Symetra from Copacino Fujikado, which has actually acted as the insurer’s company of record considering that 2004. The 30-second spot will run nationally in 18 significant city markets, including Boston, Chicago, Los Angeles, Miami, New York, and Seattle, throughout primetime programs. A supporting social networks project will feature 4:06 varieties of the ad.
The spots arranged to air throughout the ESPYs broadcast:
Symetra Life Insurance Business is a subsidiary of Symetra Financial Corporation, a varied financial services company based in Bellevue, Washington. In company because 1957, Symetra offers staff member advantages, annuities and life insurance coverage through a nationwide network of benefit specialists, financial institutions, and independent agents and consultants. For more details, see www.symetra.com. About Copacino Fujikado Copacino Fujikado is a full-service ad agency headquartered in Seattle, Washington. Established in 1998, the agency consistently produces efficient, acclaimed work for its customers. CF has a roster of prominent local and national accounts that include Seattle Children’s Medical facility and Research Institute, Premera Blue Cross and Symetra Financial. The company looks for to Think like a consultancy. Create like a firm. And show empathy. In doing so, CF brings tactical rigor, innovative breakthroughs and a human-centered approach to help our clients reach and surpass their objectives.
CONTACT: Symetra Diana McSweeney (425)256-6167 Copacino Fujikado Najet Fazai(212)966-9525 KEYWORD:
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SPORTS GAY & LESBIAN ENTERTAINMENT CONSUMER SOURCE: Symetra Life Insurance Coverage Business Copyright Business Wire 2020. PUB: 06/18/2020 03:45 PM/DISC: 06/18/2020 03:45 PM