Megan Rapinoe and Sue Bird Partner with Symetra and Copacino Fujikado to Assist Customers Prepare for the Future – Company Wire

18June 2020

SEATTLE & & BELLEVUE, Wash.–( SERVICES WIRE)– Symetra, a national provider of staff member benefits, annuities and life insurance coverage, is set to launch a brand-new imaginative project in partnership with Women’s Soccer World Cup winner Megan Rapinoe and triple WNBA champion winner Sue Bird. Established by the brand’s innovative firm of record, Copacino Fujikado, the project follows the power couple as they tackle their interrupted lives in your home. The spots will begin running this Sunday, June 21st, in the pre-show for and throughout the Remote 2020 ESPY Awards Program, hosted by Rapinoe, Bird, and Seattle Seahawks quarterback Russell Wilson.

“Take legal action against and Megan in your home “acknowledges how everyone has changed course over the previous 3 months– even professional athletes. Rapinoe and Bird” work from another location” by practicing soccer and basketball drills in their house, while likewise cooking, baking, and rearranging furniture in their newfound spare time. The dynamic duo dives into how their plans for 2020 shifted, while likewise considering their future with assistance from Symetra.

“Symetra is thrilled to have Sue and Megan assist us provide the message that despite the fact that ‘you can’t anticipate the future, you can still get ready for it’ to a more varied client base than we’ve traditionally reached,” said Trinity Parker, senior vice president, Marketing, Communications and Public Affairs. “Our Symetra Empowers tactical vision is fixated developing a world where more people have access to monetary flexibility. We’re out to elevate that dedication and our brand awareness in this fun spot including 2 world-class professional athletes, who are global champs for equity and addition.”

Set to release throughout Pride Month, the marketing constructs on Symetra’s diversity values and long-lasting commitment to the LGBTQ+ neighborhood. The business just recently vowed $250,000 to the GSBA Scholarship Fund, among the oldest LGBTQ+ scholarship funds in the country. Its Symetra Empowers scholarships grants supply labor force scholarships to LGBTQ+ trainees who have overcome difficulty.

With stay-at-home orders in place throughout production, Bird and Rapinoe shot the areas in their home on an iPad and iPhone, with the areas’ director directing them each step of the method. “Sue and Megan at Home” is the very first of three areas the couple is scheduled to appear in for Symetra through 2021.

“Dealing with Sue and Megan from another location was a pleasure, and our group felt pleased with the final product and, most significantly, its message,” stated Mike Hayward, executive creative director at Copacino Fujikado. “Creatively, we wished to empathize with our consumers and show them that they’re not alone. In spite of all the uncertainty, even as states continue to reopen, we can still plan and have wish for the future.”

“Sue and Megan in your home” marks the current execution for Symetra from Copacino Fujikado, which has actually worked as the insurance company’s agency of record because 2004. The 30-second area will run nationally in 18 major metro markets, consisting of Boston, Chicago, Los Angeles, Miami, New York, and Seattle, across primetime shows. A supporting social media campaign will feature four:06 varieties of the advertisement.

The areas arranged to air during the ESPYs broadcast:

About Symetra

Symetra Life Insurance Business is a subsidiary of Symetra Financial Corporation, a varied financial services business based in Bellevue, Washington. In business because 1957, Symetra provides employee benefits, annuities and life insurance coverage through a nationwide network of benefit experts, banks, and independent representatives and advisors. For more information, check out About Copacino Fujikado Copacino Fujikado is a full-service advertising agency headquartered in Seattle, Washington. Established in 1998, the company regularly produces efficient, acclaimed work for its clients. CF has a roster of high-profile local and nationwide accounts that include Seattle Children’s Medical facility and Research Institute, Premera Blue Cross and Symetra Financial. The agency seeks to Think like a consultancy. Create like a company. And show compassion. In doing so, CF brings tactical rigor, imaginative advancements and a human-centered method to help our clients reach and exceed their goals.


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