Megan Rapinoe and Sue Bird Partner with Symetra and Copacino Fujikado to Assist Customers Prepare for the Future – Argus Press

18June 2020

SEATTLE & BELLEVUE, Wash.–(ORGANISATION WIRE)– Jun 18, 2020–

Symetra, a nationwide provider of staff member advantages, annuities and life insurance, is set to introduce a new creative campaign in partnership with Women’s Soccer World Cup winner Megan Rapinoe and triple WNBA championship winner Sue Bird. Developed by the brand’s innovative firm of record, Copacino Fujikado, the campaign follows the power couple as they tackle their disrupted lives in the house. The spots will start running this Sunday, June 21 st, in the pre-show for and throughout the Remote 2020 ESPY Awards Program, hosted by Rapinoe, Bird, and Seattle Seahawks quarterback Russell Wilson.

This news release features multimedia. View the complete release here: https://www.businesswire.com/news/home/20200618005893/en/ Symetra has actually tapped sports super stars Megan Rapinoe (l )and Take legal action against Bird( r)for a brand-new nationwide marketing campaign set to launching throughout Sunday’s primetime broadcast of the 2020 ESPY Awards on ESPN, which Bird and Rapinoe will co-host with Seattle Seahawks QB Russell Wilson. “Take legal action against and Megan in the house” acknowledges how everybody has adjusted course over the previous 3 months– even expert athletes. The duo dives into how their plans for 2020 shifted, while also considering their future. Tagline: “You can’t forecast the future, however with Symetra Life Insurance Coverage Business, you can get ready for it.” (Image: Copacino Fujikado, Seattle)

” Sue and Megan in your home”acknowledges how everyone has actually adjusted course over the past 3 months– even expert athletes. Rapinoe and Bird “work remotely” by practicing soccer and basketball drills in their house, while likewise cooking, baking, and rearranging furniture in their newly found extra time. The dynamic duo dives into how their prepare for 2020 moved, while also considering their future with aid from Symetra.

“Symetra is enjoyed have Sue and Megan help us deliver the message that despite the fact that ‘you can’t anticipate the future, you can still prepare for it’ to a more diverse customer base than we have actually traditionally reached,” said Trinity Parker, senior vice president, Marketing, Communications and Public Affairs. “Our Symetra Empowers strategic vision is centered on creating a world where more people have access to monetary freedom. We’re out to raise that dedication and our brand awareness in this fun spot including two world-class professional athletes, who are global champions for equity and addition.”

Set to release during Pride Month, the advertising builds on Symetra’s diversity worths and long-lasting commitment to the LGBTQ+ community. The business recently pledged $250,000 to the GSBA Scholarship Fund, among the earliest LGBTQ+ scholarship funds in the nation. Its Symetra Empowers scholarships grants provide workforce scholarships to LGBTQ+ trainees who have actually overcome difficulty.

With stay-at-home orders in location during production, Bird and Rapinoe shot the spots in their apartment on an iPad and iPhone, with the areas’ director directing them each step of the way. “Take legal action against and Megan in your home” is the very first of three areas the couple is arranged to appear in for Symetra through 2021.

“Working with Sue and Megan from another location was a pleasure, and our team felt delighted with the final product and, most importantly, its message,” said Mike Hayward, executive innovative director at Copacino Fujikado. “Creatively, we wanted to feel sorry for our consumers and reveal them that they’re not alone. Regardless of all the unpredictability, even as states continue to reopen, we can still plan and have wish for the future.”

“Take legal action against and Megan in the house” marks the latest execution for Symetra from Copacino Fujikado, which has served as the insurance company’s company of record considering that 2004. The 30-second spot will run nationally in 18 significant city markets, consisting of Boston, Chicago, Los Angeles, Miami, New York City, and Seattle, throughout primetime shows. A supporting social media campaign will feature 4:06 varieties of the advertisement.

The spots scheduled to air during the ESPYs broadcast:

About Symetra

Symetra Life Insurance Coverage Company is a subsidiary of Symetra Financial Corporation, a diversified monetary services company based in Bellevue, Washington. In organisation because 1957, Symetra offers employee benefits, annuities and life insurance coverage through a nationwide network of benefit specialists, financial institutions, and independent agents and advisors. For more details, visit www.symetra.com. About Copacino Fujikado Copacino Fujikado is a full-service advertising agency headquartered in Seattle, Washington. Founded in 1998, the agency consistently produces efficient, acclaimed work for its customers. CF has a roster of prominent local and nationwide accounts that consist of Seattle Children’s Hospital and Research Institute, Premera Blue Cross and Symetra Financial. The agency looks for to Think like a consultancy. Produce like a company. And show compassion. In doing so, CF brings tactical rigor, imaginative advancements and a human-centered technique to help our customers reach and surpass their objectives.

View source variation on businesswire.com: https://www.businesswire.com/news/home/20200618005893/en/ CONTACT: Symetra Diana McSweeney(425)256-6167 diana.mcsweeney@symetra.com!.?.! Copacino Fujikado Najet Fazai( 212)966-9525 Najet.fazai@digennaro-usa.com!.?.! KEYWORD: UNITED STATES NORTH

AMERICA WASHINGTON INDUSTRY KEYWORD: GENERAL SPORTS INSURANCE EVENTS/CONCERTS MARKETING

MARKETING COMMUNICATIONS CELEBRITY SPECIALIST SERVICES WOMEN SOCCER TELEVISION AND RADIO SPORTS GAY & LESBIAN HOME ENTERTAINMENT CUSTOMER SOURCE: Symetra Life Insurance Company Copyright Organisation Wire 2020. PUB: 06/18/2020 03:45 PM/DISC: 06/18/2020 03:45 PM http://www.businesswire.com/news/home/20200618005893/en!.?.!Source: argus-press. com

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